Esports marketing and events firm Eliphant has named sports drink 100PLUS and chair manufacturer Secretlab as official sponsors of 2021 League of Legends: Wild Rift Southeast Asia Icon Series Singapore.
As part of the agreement, 100PLUS will provide beverages to all tournament crew, casters and participants. Moreover, Secretlab chairs will be used by teams competing in the Icon Series.
100PLUS makes its esports debut in Singapore as the official presenting sponsor and official esports beverage sponsor for the league. The firm will give viewers watching at home the opportunity to win a supply of 100PLUS beverages through giveaway opportunities.
Secretlab continues to be an active supporter of esports in Asia, as it becomes the official chair partner for the year, as well as also offering giveaway activations thoughtout the competition.
All tournament information and broadcasts will be hosted on Versus Asia, Eliphant’s esports platform.
Koh Yung Tek, Director of Strategic Partnerships at Eliphant commented: “We are very honoured to be working with both 100PLUS and Secretlab for the League of Legends: Wild Rift Southeast Asia (SEA) Icon Series Singapore, and are heartened by their support for both the League of Legends: Wild Rift community and the Singapore esports industry.
“We’re excited to bring the best esports action and entertainment to players and audiences over the next few months.”
The tournament series will run from March through to August, with its Pre-Season invitational commencing this weekend. Teams will battle it out for a prize pool of $5,000 (~£3,633).
Ian Ang, Co-Founder and CEO of Secretlab added: “The local esports scene has always been a special space for my co-founder Alaric and I. We’re thrilled to be able to give back to the community and support regional talent.”
Esports Insider says: The League of Legends: Wild Rift community is always growing, as well as the Singapore esports industry. 100PLUS and Secretlab should be very welcome additions to the Icon Series’ partnership team.