Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity matters. These things all matter.  Esports is a hybrid of entertainment and...

ReKTGlobal gets comfortable with AutoFull partnership

Esports infrastructure company ReKTGlobal has announced a partnership with gaming chair manufacturer AutoFull. The deal will see the manufacturer become the official gaming chair partner of Rogue and its Call of Duty League franchise, London Royal Ravens. Credit:...

Cinemark partners with Mission Control to bring esports to theaters

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. Image credit: Cinemark / Mission Control RELATED: Mission Control partners...

Mason Mount appointed Combat Gaming brand ambassador

Chelsea Football Club and England midfielder Mason Mount has been appointed as an official brand ambassador of 38 Entertainment Group-owned organisation Combat Gaming.  In his new role, Mount will host Combat Gaming’s new gaming show series, which is set to air on Sky...

Esports Technologies launches Esports Games app

Global esports wagering services brand Esports Technologies has launched its Esports Games app, a free-to-play interactive tournament prediction and trivia game. Esports Games is available on the Google Play store in the United States, United Kingdom, and Canada....
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