Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On...

Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity matters. These things all matter.  Esports is a hybrid of entertainment and...

CS:GO strategies, analysed: A look at how Bayes Esports analyses data using AI

In this piece, Gustav Geissler, Data Scientist at Bayes Esports, details how Bayes analyses CS:GO strategies using AI.  Credit: Valve Corporation Choosing and executing a strategy can make or break your game. If two teams of equal skill face each other, the teams’...

Brazilian football club Cruzeiro returns to esports, partners with 7W Play

Brazilian football club Cruzeiro Esporte Clube has announced its return to esports through a partnership with Brazilian digital entertainment company 7W Play. According to the release, Cruzeiro will utilise 7W Play to help facilitate the club’s return into the esports...
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