REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain. Over 662.7m people tuned in to live-streamed gaming content in 2020, a jump of...

GamerzClass closes $2.5M seed round bringing total to $4.2M

Danish esports training provider GamerzClass has completed a $2.5 million (~£1.79 million) seed round led by venture fund byFounders. Other investors include Ben Holmes, formerly of GP Index Ventures, who invested in King and Playfish, and Morten Wulf, Founder of...

Cinemark partners with Mission Control to bring esports to theaters

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. Image credit: Cinemark / Mission Control RELATED: Mission Control partners...

Brazilian football club Cruzeiro returns to esports, partners with 7W Play

Brazilian football club Cruzeiro Esporte Clube has announced its return to esports through a partnership with Brazilian digital entertainment company 7W Play. According to the release, Cruzeiro will utilise 7W Play to help facilitate the club’s return into the esports...

Mason Mount appointed Combat Gaming brand ambassador

Chelsea Football Club and England midfielder Mason Mount has been appointed as an official brand ambassador of 38 Entertainment Group-owned organisation Combat Gaming.  In his new role, Mount will host Combat Gaming’s new gaming show series, which is set to air on Sky...

Key esports sponsorships and partnerships, April 2021

Each month, Esports Insider — in collaboration with YouGov, a data and analytics company that provides global consumer opinion and behavioural data — collates the period’s significant sponsorship and partnership news in esports. YouGov recently expanded its Global Fan...
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