Nuvei: Discussing tournament prize payouts controversies

Making payments should be simple. It’s a task that, in theory, takes a few clicks and in an industry almost entirely digital, one would assume that sending money in esports wouldn’t be an issue.  However, the opposite is true. The controversy of late payments, be it...

Esports viewership breakdown with Esports Charts: June 2021

Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. June’s viewership figures showcased the popularity of a variety of...

REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain. Over 662.7m people tuned in to live-streamed gaming content in 2020, a jump of...

The importance of flexible tools in esports marketing

Created in collaboration with Omnicoach. As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and feed their...

Key esports sponsorships and partnerships, June 2021

In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to diversify. Each month, Esports Insider, in collaboration with YouGov — a data...
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