Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On...

Opinion: In esports, what determines brand prestige is success — not content

Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity matters. These things all matter.  Esports is a hybrid of entertainment and...

XSET announces BBBSA collaboration

Lifestyle gaming organisation XSET has announced a partnership with mentoring organisation Big Brothers Big Sisters of America (BBBSA). The goal of this collaboration is for volunteers (‘Big Brothers’ or ‘Big Sisters’) to introduce young people (‘Little Brothers’ or...

Saweetie joins forces with Gen.G to host educational workshops

American rapper, singer, and songwriter Saweetie has joined forces with multinational esports organisation Gen.G to create a range of educational workshops. As part of the collaboration, the two parties will attempt to raise awareness and engagement for Saweetie’s Icy...
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