University of Kentucky and Gen.G join forces to host invitational tournament

The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities. The University of Kentucky Esports Invitational will see a total of nine universities compete in League of...

Key esports sponsorships and partnerships, February 2021

Each month Esports Insider sifts through the period’s sponsorships and partnerships, collating the most significant into a single article. Simply click the corresponding link to read more about a story! Spotlighted story: Star search: A look inside the Team...

Esports Entertainment Group strikes sponsorship deal with Kraft Sports

Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment to be the official esports tournament provider of the New England Patriots and the New England Revolution. As part of the agreement, Esports Entertainment Group...

CTRL strikes nationwide deal with The Vitamin Shoppe

Meal replacement startup CTRL has announced a nationwide retail deal with The Vitamin Shoppe, establishing a presence in over 750 locations. The deal will bring CTRL’s meal replacement shakes, which have been marketed mainly towards the esports and streaming...
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