REELY: Content is king, and optimisation is the crown

Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain. Over 662.7m people tuned in to live-streamed gaming content in 2020, a jump of...

OverActive Media expands TD Bank partnership, sponsors Toronto Ultra

OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has expanded its partnership with Canadian multinational banking and financial services company Toronto-Dominion Bank (TD Bank). As a result, the deal will see TD Bank become a...

VIDEO: Esports membership programmes with Houston Outlaws’ Lori Burgess | ESI Focus

As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such as to org-specific projects. But how are these...

Esports Technologies launches Esports Games app

Global esports wagering services brand Esports Technologies has launched its Esports Games app, a free-to-play interactive tournament prediction and trivia game. Esports Games is available on the Google Play store in the United States, United Kingdom, and Canada....

OverActive Media strikes Red Bull partnership, announces new gaming studio

OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand. The Red Bull Gaming Studio, located inside OverActive Media’s new...
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