Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner.
As a part of the agreement, MAGGI’s range of oriental noodles will be positioned as a ‘benchmark brand’ in Vodafone Giants’ broadcasting channels, as well as promoted on its social media.
José Ramón Díaz, CEO of Vodafone Giants, spoke on the deal in a release: “We see MAGGI FUSIAN as an ideal travel companion for Vodafone Giants and its fans. The arrival of this brand in the esports world is fantastic news because it is leading a space of opportunity in this sector.
“It’s a smart move and I am sure it will be a successful collaboration for both sides.”
Even though this marks FUSIAN’s entry into esports space, it’s not the company’s first venture into the industry. Last year, MAGGI collaborated with ESL Malaysia to hold two seasons of the MAGGI HOT CUP Community Tournament in Mobile Legends: Bang Bang.
According to the release, Vodafone Giants aims to ‘establish itself globally’ in 2021. Earlier this month, the organisation entered into a partnership with Kit Kat, moreover, in 2020 the organisation secured a range of partnerships with the likes of Nike, Chupa Chups, Red Bull and Font Vella.
Esports Insider says: By securing major partnerships, strengthening its esports structure and raising significant funds, last year was truly a great period for Vodafone Giants. It seems that the organisation tends to follow this trend in 2021 with the announcement of two major brands this month alone with KitKat and MAGGI FUSIAN.